Paid Advertising Management

Paid advertising is my main specialism. Specifically, I work within Growth/Marketing departments to scale their paid advertising efforts and further their own success.

With my clients, I act as an extension of their in-house Growth Marketing team to manage their paid advertising. I have managed advertising spend for numerous clients over the years as part of agencies, including: Uber, Asana, Square and PepsiCo Canada. All with the aim of driving continuous growth.

I’ve added some frequently asked questions below with more details.

FAQs

What platforms do I work on?

Most of them. But if we were to list:

  • Google & Bing: Search, PMAX, Discovery, Display, Video, Shopping

  • Meta Ads (Facebook & Instagram)

  • TikTok Ads

  • Pinterest Ads

  • Twitter Ads

  • LinkedIn Ads

  • Apple Search Ads

  • Reddit Ads

What is achievable with paid advertising?

A heck of a lot.

What do I need to start?

If you haven’t been running paid ads, I would strongly recommend an analytics and reporting audit first (which I also provide). Analytics and reporting audits provide intel on the gaps within your current tracking, as well as steps to take to improve it. This will provide you valuable intel for example on where you can improve your customer journey.

How long does it take to get results?

At least 3-months to get traction. It’s a long game.

What budget do I generally need?

This depends on your goals and also your industry.

How do I work with you?

It all starts with a free, no pressure discovery call.